" As per TRAI’s guidelines, primary objective of the National Do Not Call Registry (NDNC Registry) is to curb Unsolicited Commercial Communication (UCC). UCC has been defined as “any message, through telecommunications service, which is transmitted for the purpose of informing about,or soliciting or promoting any commercial transaction in relation to goods, investments or services which a subscriber opts not to receive”


In the next phase of implementation, tele marketing companies will have to get their calling list scrubbed through the NDNC module; and telemarketers will be able to call only those numbers which are cleared by the NDNC registry.
Surprisingly, within 5 days of launch, 14,750 telemarketers having around 4,50,000 telephone lines have put in their applications for registering with the Government to comply with the National Do-Not-Call (NDNC) Registry guidelines."

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